I never thought facial toner could addictive, but after using this for a month I'm addicted! I understand the benefits of a good facial toner, but have always only used them sporadically. Most seemed to leave my skin feeling tight and there was no obvious benefit that I could determine. This Rose Water toner is a game changer! My face feels soft and nourished after using it. I find myself looking forward to and finding excuses to use it likely more frequently than I should. The smell is light and refreshing, not overly sweet or floral or cloying. It is perfect in its simplicity and ingredients. I am completely sold...and addicted!